Self Awear
Self AWEAR is high-quality apparel built with actual self-awareness —something the world could use more of.
It’s honest, clever, quality apparel that owns the joke while making the point.
These shirts demand a price tag that may, at first glance, appear alarmingly inflated. But understand—each one is handmade by me, a man acutely conscious of his limited time and a profound preference for spending it not embroidering shirts.
They are not perfect. They are not polished. They are real—stitched by human hands that would honestly rather be doing almost anything else, and priced accordingly. The flaws are the signature. The threads are the evidence. The cost is not a reflection of fabric, but of purpose: a quiet protest against mass production, a loud investment in vision, and a financial safeguard ensuring I never accidentally scale this into a full-time job.
The high price exists in support of a better world, where creators are funded to create what they were actually put on earth to do, and where a shirt’s greatest achievement is knowing itself well enough to stop at enough. Not perfect—but solid. Not flawless—but finished with intention. And it is expensive, because self-awareness, like all inconvenient truths, has never come cheap.
